Managing change: What, So What, Now What
Influencing senior stakeholders requires more than a compelling opinion — it demands clear, evidence-based communication. This article introduces the “What, So What, Now What” framework, a practical tool that helps project managers separate objective data from analysis and recommendation, giving senior leaders exactly what they need to make confident decisions. We explore how to adapt your sequencing based on your audience, how to anticipate tough questions, and crucially, how to navigate stakeholders who are driven by politics as much as data. Because the project managers who influence most effectively are not always those with the best data — they are the ones who know how to bring the right people to it.
