BigData: Focusing on Business outcomes
Executing a data strategy has many practical challenges this article looks at some of the best practices showcased in a recent webinar by BigData London.
Tagged: Persuasion
Secrets of the $4 Billion dollar business model of “Pokemon Go”
The idea of “Surveillance capitalism” is quite mysterious (and perhaps sinister?). Google has pioneered this as a business model for the last 20 years. We used to search for bargains online. Now advertisers are...
Trust in a post-truth world
One of the most important values in life is trust and integrity. For instance, relationships are at the heart of everything that we do. From the parent/child relationship in the home to the teacher/student...
